QUESTIONS AND ANSWERS WITH ROD DIEFENDORF

NAME:

Rod Diefendorf

 

TITLE:

Senior Vice President & General Manager, Publishing

 

HOMETOWN:

Seattle, WA

 

WHAT YOUR TITLE MEANS TO YOU?

I'm responsible for driving consumption/fulfillment of advertising whether it is clicks, calls, or other leads through various channels including our directory sites, domains and future channel initiatives.

 

KEY QUALITIES FOR PEOPLE WE'RE LOOKING TO ADD TO OUR TEAM?

Someone who is intelligent and driven to succeed and win. Someone who is more concerned with accomplishing goals than office politics and someone who can execute and deliver.

 

WHERE DO YOU SEE MARCHEX BEING IN A FEW YEARS?

I see Marchex as the clear leader in delivering call-based leads to businesses and being a leader in delivering a variety of tools and products to small businesses. Publishing will be a key contributor to fulfilling on these leads and products.

 

OTHER PERKS OF WORKING AT MARCHEX?

It's a toss up between the M&Ms on the 20th floor and seeing how short Pete's tie is going to be each day.